QVC Japan TV Live

QVC Japan is a shopping-focused cable and satellite television station located in Chiba, Japan. It is a part of the QVC Network and specializes in producing and broadcasting infomercial shopping shows that cater to the interests of Japanese viewers. The channel offers a wide range of products and engages in interactive selling, allowing viewers to purchase directly through the television program.

QVC Japan is known for its extensive shopping program lineup that features a diverse range of products, including fashion, beauty, home goods, electronics, and more. The channel creates a dynamic and interactive shopping experience by showcasing product demonstrations, providing detailed product information, and offering exclusive deals and promotions to its viewers.

With its headquarters in Chiba, Japan, QVC Japan reaches a wide audience through cable and satellite television platforms. The channel aims to cater to the preferences and shopping habits of Japanese consumers, offering a convenient and enjoyable way to shop from the comfort of their homes.

QVC Japan’s programming schedule includes live shows throughout the day, allowing viewers to tune in and browse a variety of products at any time. The hosts and presenters provide engaging commentary and demonstrate the features and benefits of the showcased items, making the shopping experience informative and entertaining.

For those interested in learning more about QVC Japan’s program guide, featured products, and special offers, additional information can be found on the QVC Japan website. Viewers can stay updated on the latest shows, product launches, and promotions, ensuring they don’t miss out on the shopping opportunities provided by QVC Japan.

Please note that streaming availability may vary, and it is always recommended to check the official QVC Japan website or contact the service provider for detailed information regarding access and availability in specific regions.

In Japan, QVC Japan Inc. operates as a joint venture between American QVC Inc. and Mitsui & Co., Ltd. Currently, it is broadcasted through the SKY PerfecTV! Premium Service, which is a general satellite broadcaster. QVC Japan Inc. launched its satellite, the QVC Satellite, on April 1, 2001, and it is a wholly-owned subsidiary of QVC Japan.

QVC Japan Inc. offers a wide range of products, and its first televised shopping program, known as TSV (Today’s Special Value), featured jewelry. The program was hosted by Tashiro Navi and started its broadcast on January 1, 2011. QVC Japan Inc. aims to provide an enjoyable and convenient shopping experience for Japanese viewers through its partnership with QVC Inc. and the utilization of satellite broadcasting technology.

In addition to its 24-hour broadcast on SKY PerfecTV! Premium Service, QVC Japan can also be found on various other platforms. It is available on the CS broadcast of SKY PerfecTV! at 110 degrees east longitude. Furthermore, QVC Japan is broadcasted on several cable TV networks.

The digital channel BS12 Twelve also airs QVC Japan programs for up to 12 hours or 11 hours per day. Additionally, there is a simultaneous broadcast for 2 hours on BS NTV and 1 hour on BS11. This allows viewers to enjoy QVC Japan’s shows through multiple channels and platforms.

The live broadcasts of QVC Japan originate from a studio located in Chiba City, Chiba Prefecture. This studio serves as the central hub for the organization, where the production and presentation of QVC Japan’s programs take place.

We strive to minimize excessive production commonly associated with TV shopping and provide viewers with a more interactive experience. Instead of relying solely on visual presentations, our dedicated navigators and guest experts from product development and sales companies showcase the unique features and functions of the products. They will also introduce the individuals responsible for the products. Additionally, we encourage viewers to actively participate by asking questions and engaging in discussions during the live broadcasts.

To ensure convenience and accessibility for our customers, we offer various channels for purchasing our products. You can place orders by telephone, where our customer service representatives will assist you in completing the purchase. Alternatively, you can also make purchases through our website, utilizing the internet to browse and select your desired items. For those on the go, we provide mobile sites that are optimized for easy navigation and seamless shopping experience on your mobile devices. We aim to cater to different preferences and provide multiple avenues for our customers to conveniently make their purchases.

We prioritize customer satisfaction and stand behind the quality of our products. We offer a comprehensive refund policy to ensure your peace of mind. If you are dissatisfied with your purchased product or encounter any issues with it, including consumables such as cosmetics or detergents, you can request a refund within 30 days from the date of purchase. This cooling-off period allows you to thoroughly evaluate the product and address any concerns that may arise. Our aim is to provide a hassle-free experience and guarantee your satisfaction with our refund policy.

In 2013, QVC Japan achieved remarkable sales of 100 billion yen, solidifying its position as a major player in the TV shopping market. Alongside Shop Channel, another prominent company in the industry, QVC Japan commands a significant share of the market. While the exact number of viewing households is not specified, it is noted that the figure is less than 20 million, excluding viewers on BS12 Twelve and BS NTV. This highlights the wide reach and popularity of QVC Japan among Japanese viewers, contributing to its success and market dominance.

In 2011, QVC Japan celebrated its 10th anniversary since the commencement of its broadcasting. To commemorate this milestone, the company organized various events and sales initiatives. These special activities were designed to engage viewers and offer them exciting opportunities to celebrate the occasion together. The anniversary events aimed to enhance customer satisfaction, foster loyalty, and showcase QVC Japan’s commitment to providing quality products and services throughout the years.

In March 2011, QVC Japan acquired the naming rights for Chiba Marine Stadium, which served as the home ground for the Chiba Lotte Marines baseball team. As part of the agreement, the stadium’s name was changed to “QVC Marine Field.” This partnership was initially set for a duration of 10 years. However, in November 2016, the contract for the naming rights was canceled. The stadium is currently known as ZOZO Marine Stadium.

QVC Japan stands out as one of the few commissioned broadcasters that are based in a local city outside of Tokyo. While many broadcasters are concentrated in Tokyo, QVC Japan operates from Chiba, which is located near the capital. This regional presence allows QVC Japan to cater to a broader audience and provide programming and shopping experiences that reflect the interests and preferences of viewers outside of Tokyo.

In the past, QVC Japan produced programs from the World Business Garden (WBG) Malibu Annex, which served as its former headquarters, and broadcasted them throughout Japan. However, the WBG Malibu Annex closed on January 10, 2010. Following the closure, QVC Japan announced the construction of a new building called “QVC Square.” The construction of QVC Square was completed on January 17, 2013, and broadcasting operations from the new facility began on April 1, 2013. The modern and updated QVC Square became the new hub for QVC Japan’s program production and broadcasting activities.

The excellence of QVC Square was recognized when it received the 26th Nikkei New Office Award in August 2013. The building was honored with the “New Office Promotion Award <Minister of Economy, Trade and Industry Award>” for its contribution to promoting new office spaces and enhancing workplace environments. This recognition highlighted QVC Japan’s commitment to creating a state-of-the-art facility that supports its broadcasting operations and provides a conducive working environment for its employees.

During the Great East Japan Earthquake that took place on March 11, 2011, although the QVC Japan head office itself did not sustain any damage, the Makuhari area, where it is located, experienced effects such as liquefaction. As a result, the broadcasting was temporarily suspended from the same day, and a message of “Wait for a while. Please” was continuously broadcasted throughout the day. Subsequently, the subtitle was changed to “Broadcasting has been suspended due to the earthquake,” and regular broadcasting resumed on the 23rd of March.

This significant event served as a turning point for QVC Japan in terms of disaster preparedness and communication. A system was established to provide earthquake early warnings and tsunami information through on-screen subtitles, ensuring that important safety information could be conveyed to viewers. Additionally, the role of the navigators was strengthened, and they played a vital role in delivering timely updates and announcements related to disaster news. This initiative aimed to prioritize the safety and well-being of the viewers and to provide them with essential information during critical situations.

On June 5, 2011, QVC Japan underwent a logo renewal to align with the branding of QVC in other countries. The new logo design introduced was referred to as the “ribbon logo.” This updated logo aimed to create a unified visual identity for QVC across different regions.

In addition to the logo change, the “product box” display on the screen, which showcases the featured products, was also updated. This modification likely involved enhancing the visual presentation and user experience of the product box.

Accompanying the logo and product box changes, QVC Japan introduced a new slogan, “Go beyond shopping.” This slogan aimed to emphasize that QVC provides more than just a shopping experience, suggesting that it offers a broader range of value, such as entertainment, information, and convenience.

These updates in the logo, product box, and slogan were part of QVC Japan’s efforts to stay current and aligned with the branding and messaging of QVC internationally.

In early July 2011, QVC Japan made a change to the terminology used for pre-ordering products. The term “pre-order” was replaced with “waitlist.” This change likely aimed to provide a clearer understanding to viewers that by joining the waitlist, they would have a chance to purchase the product once it becomes available again.

Additionally, around 23:30, a new segment called “One More Chance” was introduced. This segment was created to revisit and highlight the bargain products of the day, offering viewers another opportunity to purchase those items. The “One More Chance” corner likely aimed to provide an extended opportunity for viewers to take advantage of the discounted offers and limited-time deals presented during the broadcast.

These changes in terminology and the introduction of the “One More Chance” segment were likely implemented to enhance the shopping experience for viewers, providing them with more options and opportunities to purchase desired products.

On March 31, 2015, after 14 years of providing standard definition services on premium platforms, SKY PerfecTV! made the decision to discontinue its standard definition broadcasts. As a result, the standard definition service was converged to Channel 525. This change likely aimed to streamline and optimize the broadcasting services, focusing on high-definition content delivery.

By discontinuing the standard definition broadcasts and converging them to a specific channel, SKY PerfecTV! sought to cater to the evolving preferences of viewers who increasingly favored high-definition viewing experiences. This transition allowed the network to allocate more resources and bandwidth to deliver enhanced visual quality and provide a better overall viewing experience for its audience.

In April 2015, QVC Japan introduced a new logo design, replacing the previously used “Ribbon Logo” with a special color known as Joy Red. This change aimed to give the brand a fresh and distinctive visual identity. The Joy Red color was carefully selected to evoke feelings of excitement, passion, and energy, aligning with QVC’s commitment to delivering an engaging and enjoyable shopping experience for its viewers.

By updating the logo and incorporating the Joy Red color, QVC Japan aimed to enhance its brand recognition and create a sense of vibrancy and excitement surrounding its products and services. The new logo design and color scheme likely played a role in capturing the attention of viewers and reinforcing the brand’s positioning as a dynamic and innovative shopping destination.

In January 2016, QVC Japan introduced a new tagline that captured the essence of their shopping experience. The tagline, “The joy of being found, the joy of falling in love,” aimed to convey the excitement and satisfaction that customers feel when discovering products that resonate with them and the joy that comes from developing a genuine connection with those products.

By emphasizing the joy of finding and falling in love with products, QVC Japan sought to evoke emotions of delight, passion, and fulfillment among its viewers. This tagline not only highlighted the unique and personalized shopping experience offered by QVC but also reflected their commitment to providing a wide range of high-quality products that customers can truly connect with.

The new tagline likely served as a powerful marketing tool, resonating with customers who appreciate the joy and excitement of discovering and embracing products that enhance their lives. It aimed to create a sense of emotional connection and foster a deeper engagement between viewers and the products featured on QVC Japan.

On April 1, 2016, QVC Japan marked a significant milestone as it celebrated its 15th anniversary. To commemorate this special occasion, the station aired a special program titled “QVC 15th Anniversary Birthday” on April 1st, 2nd, and 3rd. This program likely featured a variety of engaging content, including highlights from the station’s journey over the past 15 years, special guest appearances, exclusive product showcases, and perhaps even exciting promotions or giveaways for viewers.

The “QVC 15th Anniversary Birthday” program served as a platform for QVC Japan to express gratitude to its loyal viewers and customers who have supported the station throughout its journey. It provided an opportunity to reflect on the achievements, milestones, and memorable moments of the past 15 years, while also looking forward to the future.

By dedicating multiple days to this celebratory program, QVC Japan aimed to engage its audience and make them feel part of the anniversary festivities. The program likely offered a mix of entertainment, information, and shopping opportunities, aligning with QVC’s unique blend of entertainment-driven retail experiences.

On April 1, 2016, QVC Japan launched a complete renewal of its website. This update aimed to enhance the user experience by introducing a fresh and user-friendly design. While retaining the existing rich content, the website underwent significant changes to provide a more straightforward and easy-to-use interface.

The renewed website sought to offer a seamless and convenient shopping experience for customers, extending beyond traditional TV broadcasting. By optimizing the design for both desktop and mobile platforms, QVC Japan aimed to cater to the evolving needs and preferences of its audience, ensuring accessibility and convenience across various devices.

The emphasis on simplicity and ease of use reflected QVC Japan’s commitment to delivering a comfortable and enjoyable shopping experience for its customers. The renewed website provided a platform for customers to explore an extensive range of products, access detailed information, and make purchases with convenience and confidence.

By embracing technological advancements and expanding its digital presence, QVC Japan aimed to create a seamless integration between its TV broadcasts and online platforms. This holistic approach allowed customers to engage with the brand and make purchases at their convenience, whether they were tuning in to the TV channel or browsing the website on their computers or mobile devices.

On December 12, 2016, the satellite general broadcaster of SKY PerfecTV! Premium service underwent a name change from SKY PerfecTV Broadcasting to SKY PerfecTV Entertainment. This rebranding aimed to better reflect the diverse range of entertainment content offered by the channel.

By adopting the new name, SKY PerfecTV Entertainment highlighted its commitment to providing a comprehensive and engaging entertainment experience for its viewers. The change in name signified a broader focus on delivering a wide variety of entertaining programs, including movies, dramas, sports, music, and other forms of popular content.

The rebranding aimed to position SKY PerfecTV Entertainment as a leading provider of entertainment offerings, catering to the diverse preferences and interests of its audience. Through this name change, the channel sought to strengthen its identity as a go-to destination for high-quality and engaging entertainment content.

The transition from SKY PerfecTV Broadcasting to SKY PerfecTV Entertainment marked a strategic move to align the channel’s name with its core objective of delivering a comprehensive entertainment experience. By emphasizing the entertainment aspect, the channel aimed to attract a wider audience and solidify its position as a prominent player in the broadcasting industry.

On September 9, 2018, SKY PerfecTV! made a significant upgrade by introducing high-definition broadcasting. Despite a decrease in the number of slots available, the focus shifted towards providing content in high-definition format to enhance the viewing experience for its audience.

The transition to high-definition broadcasting allowed SKY PerfecTV! to deliver clearer and more detailed visuals, sharper images, and improved overall picture quality. This upgrade was in response to the increasing demand for high-definition content among viewers who sought a more immersive and enhanced viewing experience.

By adopting high-definition broadcasting, SKY PerfecTV! aimed to keep pace with technological advancements and meet the expectations of its audience. The shift to a high-definition format aligned with the industry standards and catered to the growing preference for superior image quality.

While the number of slots decreased, the focus on high-definition broadcasting represented a commitment to quality over quantity. By offering content in high-definition, SKY PerfecTV! aimed to provide a more enjoyable and engaging viewing experience for its subscribers.

The introduction of high-definition broadcasting on September 9, 2018, marked a significant milestone for SKY PerfecTV! as it embraced advanced technology to deliver superior visual quality to its audience.

On December 1, 2018, a new broadcasting channel called “4K QVC” was launched, offering content in 4K resolution. This launch coincided with the introduction of the new 4K8K satellite broadcasting technology, providing viewers with an enhanced visual experience.

By leveraging the capabilities of 4K resolution, which offers four times the pixel density of standard high-definition, 4K QVC aimed to deliver incredibly detailed and lifelike images to its audience. The introduction of 4K broadcasting allowed for sharper visuals, vibrant colors, and improved clarity, providing viewers with a more immersive and engaging viewing experience.

Through the collaboration between 4K QVC and SKY PerfecTV! Premium service, subscribers were able to access the channel and enjoy a wide range of programming in stunning 4K resolution. This expansion into 4K broadcasting demonstrated a commitment to staying at the forefront of technological advancements and meeting the evolving demands of viewers.

The launch of 4K QVC on December 1, 2018, marked an important milestone in television broadcasting, as it embraced the emerging 4K8K satellite broadcasting technology to deliver content with unprecedented visual quality.

In 2019, there were changes made to the broadcasting schedule and on-screen display of QVC. The 24-hour live broadcast was suspended, and instead, recorded programs were rebroadcasted from 2:00 am to 6:00 am on the same day. This adjustment allowed for more efficient use of resources and programming content.

During live broadcasts, a telop displaying the word “LIVE” started appearing in the upper right corner of the screen. This visual indicator helped viewers easily identify when a program was being aired in real-time, enhancing the viewing experience and providing a sense of immediacy.

At the same time, the display of time and weather loops during the morning time zone was abolished. This change might have been implemented to streamline the on-screen information and prioritize other content during that specific period.

These adjustments in the broadcasting schedule and on-screen display aimed to optimize the viewing experience for QVC viewers, ensuring that they could still enjoy a wide range of programming while maintaining clarity and relevance in the presentation of content.

On March 31, 2020, the broadcasting of “4K QVC” on SKY PerfecTV! Premium service came to an end. However, it’s important to note that the channel continued its broadcasting on BS4K. This change in broadcasting platforms might have been part of the network’s strategy to optimize its services and reach a broader audience.

By ending the broadcasting on the SKY PerfecTV! With premium service and focusing on BS4K, QVC could potentially enhance its visibility and accessibility to viewers who specifically seek out 4K content. This shift reflects the evolving trends in broadcasting technology and the network’s efforts to adapt to the changing preferences of its audience.

It’s worth mentioning that BS4K is a dedicated 4K Ultra HD channel, providing viewers with a high-quality visual experience. By continuing the broadcasting on this platform, QVC ensures that viewers can still enjoy their shopping programs in stunning 4K resolution, offering an immersive and enhanced viewing experience.

On April 1, 2020, QVC underwent a corporate logo and brand renewal. This signifies a fresh and updated visual identity for the company, which reflects its evolving values, aspirations, and brand positioning. The new logo and branding elements aim to capture the essence of QVC’s identity and resonate with its target audience.

Furthermore, on December 13, 2021, QVC Japan aired its first terrestrial TV commercial in major cities across the country, with a particular focus on the Kanto region. This move represents an expansion of QVC’s marketing efforts to reach a wider audience and raise awareness about its products and services.

By utilizing terrestrial TV advertising, QVC Japan can tap into a broader viewership and engage with potential customers who may not have been exposed to its offerings through other channels. The commercial serves as an opportunity to showcase the unique features, benefits, and shopping experiences that QVC provides, ultimately attracting new customers and driving growth in the market.

Main program

QVC Japan Live Stream
QVC Japan Live Stream

QVC Japan organizes its products into various categories, each typically presented within a one-hour broadcast time frame. However, these categories do not adhere to a fixed schedule on regular days of the week. Instead, the programming lineup may vary depending on the specific products being featured and the availability of hosts and guests.

While most broadcasts do not follow a strict weekly pattern, there are instances when the content is rebroadcasted on BS NTV as part of a regular program. These scheduled programs offer viewers a consistent format and timing for accessing specific product genres or themes.

The flexibility in organizing the product genres allows QVC Japan to showcase a diverse range of merchandise and cater to different audience preferences. It also enables the channel to adapt its programming based on market trends, customer demand, and the availability of products and presenters.

By offering a varied selection of categories and adopting both regular and non-regular broadcasting formats, QVC Japan strives to provide an engaging and dynamic shopping experience for its viewers.


QVC Japan includes jewelry as one of its product genres. Within the jewelry category, viewers can find a variety of items such as rings, necklaces, bracelets, earrings, and more. The channel may dedicate a specific segment or hour to showcase and discuss different types of jewelry pieces, including their designs, materials, and craftsmanship.

Additionally, QVC Japan offers a program called “Jewelry Box” where viewers can explore a curated collection of jewelry items. This program provides a convenient way for customers to discover and purchase jewelry that suits their personal style and preferences.

Furthermore, the channel features a segment called “Accessories A la mode” that focuses on fashionable accessories. This segment presents a wide range of trendy and stylish accessories, including bags, scarves, belts, and other fashion-forward items that can complement various outfits.

QVC Japan also collaborates with different brands to offer a selection of brand accessories. This category highlights accessories from well-known brands, allowing viewers to explore and purchase products that carry the brand’s reputation and style.

Beauty and health

QVC Japan offers a dedicated category for beauty and health products, catering to viewers’ needs in personal care and wellness. Under this category, viewers can explore a wide range of beauty and cosmetic products that help enhance their appearance and promote overall well-being.

The channel showcases various beauty and skincare items, including makeup, skincare products, hair care products, and fragrances. Viewers can learn about the features and benefits of different brands and products, as well as receive tips and recommendations from beauty experts and professionals.

QVC Japan provides a platform for renowned beauty brands to showcase their products and engage with customers. From popular cosmetics brands to niche skincare lines, viewers have the opportunity to discover and purchase a diverse array of beauty and cosmetic items.

In addition to cosmetics, QVC Japan also features health-related products within this category. This may include dietary supplements, fitness equipment, wellness accessories, and other items that promote a healthy lifestyle.

By offering a wide selection of beauty and health products, QVC Japan aims to provide viewers with the convenience of shopping for their favorite beauty brands and discovering new products that contribute to their overall well-being.

Food culture

QVC Japan recognizes the significance of food culture and aims to provide its viewers with an immersive culinary experience. The channel offers dedicated programming in the form of segments like “Gourmet Time” and “Let’s Cook” to cater to food enthusiasts.

In the “Gourmet Time” segment, viewers can explore a variety of gourmet food products. This may include premium ingredients, specialty foods, regional delicacies, and international flavors. The segment showcases the unique characteristics and flavors of different food items, allowing viewers to learn about their origins and culinary uses. Expert hosts and guests often share their insights and recommendations, making it an informative and engaging experience for food lovers.

The “Let’s Cook” segment focuses on cooking demonstrations and recipes. Professional chefs, culinary experts, and passionate home cooks showcase their skills and guide viewers through the preparation of delicious meals. The segment covers a wide range of cuisines, cooking techniques, and recipe ideas, inspiring viewers to try new dishes and expand their culinary repertoire.

Through these food-related segments, QVC Japan offers a platform for viewers to discover and purchase high-quality food products, gain culinary knowledge, and be inspired to explore the world of gastronomy. Whether it’s indulging in gourmet treats or learning to create delectable meals, QVC Japan aims to enhance the food culture experience for its viewers.


QVC Japan offers a diverse range of clothing options through its dedicated fashion segments. These segments aim to showcase the latest trends, styles, and brands to cater to the fashion-forward audience.

The “Fashion Wardrobe” segment is divided into two categories: F and G. F represents fashion, focusing on clothing items such as apparel, dresses, tops, bottoms, and accessories. G represents goods, which may include fashion-related products like handbags, shoes, belts, and other fashion accessories.

One popular fashion segment is “Style by k.nakaura,” where QVC employee and fashion coordinator Koichi Nakaura selects and coordinates products through his own fashion expertise and connections. Nakaura appears regularly on the show, sometimes even coordinating directly with the models, to present stylish and trendy outfit options.

Another exciting fashion segment is “Dramatic Fashion” hosted by Takato Sawazaki, which airs every Wednesday at 1:00. Sawazaki shares his fashion insights and presents a variety of dramatic and eye-catching fashion pieces, allowing viewers to explore unique and bold styles.

QVC Japan also collaborates with celebrity designers such as Kawai Okada, Yoko Minamino, and Peter to bring exclusive fashion collections under their respective brands. These collaborations offer viewers the opportunity to experience the fashion taste of renowned designers and add a touch of celebrity style to their wardrobes.

Overall, QVC Japan’s clothing segments provide a platform for viewers to stay updated with the latest fashion trends, discover unique styles, and access a wide range of fashion options curated by industry experts and celebrity designers.


QVC Japan offers a variety of other categories and segments to cater to the different interests and lifestyles of its viewers. Here are some of the notable segments:

  1. Leisure & Hobby: This segment focuses on products related to leisure activities and hobbies. It may feature items like sports equipment, outdoor gear, craft supplies, musical instruments, and more.
  2. Comfortable Life/Comfortable Home Appliances: This segment showcases home appliances and gadgets that aim to make life easier and more convenient. It may include kitchen appliances, cleaning tools, smart home devices, and innovative home solutions.
  3. Home Living: The Home Living segment covers a wide range of products related to home decor, furnishings, and organization. It offers viewers ideas and inspiration for creating a stylish and functional living space.
  4. Healthy Life: This segment is dedicated to promoting a healthy lifestyle. It may feature fitness equipment, wellness products, nutritional supplements, and tips for maintaining physical and mental well-being.
  5. Brand Anniversary: This segment, airing every Thursday at 15:00, celebrates the anniversary of specific brands. It may showcase exclusive product releases, special discounts, and behind-the-scenes stories of the brand’s journey.
  6. Murphy selects comfortable goods: This segment, hosted by Murphy, focuses on presenting a selection of comfortable and practical products that enhance everyday life. Viewers can expect a range of items designed to bring comfort and convenience to their daily routines.

These segments provide viewers with a wide array of products and content that cater to their various interests and needs. Whether it’s pursuing hobbies, creating a comfortable home environment, maintaining a healthy lifestyle, or celebrating brand milestones, QVC Japan strives to offer a comprehensive shopping experience for its audience.


In the “Celebista” segment, QVC Japan features charismatic top models and celebrities who introduce recommended products in their respective areas of expertise. Here are some of the celebrities who star in this segment:

  1. Noriko Maeda: Known for her fashion expertise, Noriko Maeda shares her recommendations and style tips in the fashion category. She showcases trendy outfits, accessories, and fashion-forward items.
  2. Orika: Orika specializes in the home living category. She presents practical and stylish home decor, furnishings, and organizational solutions to create a beautiful and comfortable living space.
  3. Anmika: Anmika focuses on the cosmetics segment. As a beauty expert, she introduces skincare products, makeup items, and beauty tips to help viewers enhance their beauty routines.
  4. Akie Shinoda: Akie Shinoda is one of the celebrities featured in the Celebista segment. Her expertise may cover various areas, including fashion, beauty, or lifestyle.
  5. HARUKO: HARUKO is another celebrity who brings her knowledge and recommendations to the segment. Her expertise may vary and could include fashion, beauty, or other related topics.
  6. Miki Hasegawa, Keiko Tamura, and Megumi Watanabe: These celebrities also participate in the Celebista segment, offering their insights and recommendations on various product categories.

By featuring these charismatic models and celebrities, QVC Japan aims to provide viewers with trusted opinions and insights from industry experts. Their presence adds a touch of glamour and expertise to the product presentations, making the shopping experience more engaging and enjoyable.

Regular program

QVC Japan has several regular programs that air at specific time slots. Here are some examples:

  1. Check Q! Waku Waku 14 for lunch: This program airs every day from 14:00 to 15:00. It offers a variety of products and deals for viewers to explore during their lunch break.
  2. Every day is a surprise! Dokidoki 20: This program airs every day from 20:00 to 21:00. It promises exciting surprises and special offers to keep viewers engaged and entertained.
  3. ANOTHER ONE: This program airs from Monday to Saturday from 1:00 to 2:00. It provides viewers with a late-night shopping experience, showcasing unique and exclusive products.
  4. Yamaguchi Navi’s Wonderful Home: This program airs every Monday from 10:00 to 11:00. Yamaguchi Navi presents a range of home-related products and tips to create a wonderful living space.
  5. Mina Mori’s Rank Up!: This program airs every Tuesday from 9:00 to 10:00. Mina Mori shares her expertise and introduces products that can help viewers upgrade their lifestyles.
  6. Harumi Sato’s Beauty Life: This program airs every Tuesday from 13:00 to 14:00. Harumi Sato focuses on beauty and skincare products, providing insights and tips for a fulfilling beauty routine.
  7. Miho Asakura’s three-star kitchen: This program airs every Wednesday from 10:00 to 11:00. Miho Asakura showcases culinary products and shares her expertise in the kitchen.
  8. Health Habit Morning Q: This program airs every Friday from 9:00 to 10:00. It focuses on health and wellness, offering products and tips for maintaining a healthy lifestyle.

These regular programs provide viewers with a consistent schedule of themed content, allowing them to tune in at specific times to explore products and enjoy tailored presentations.

Sale frame

QVC Japan has specific sale frames that offer special deals and discounts to viewers. Here are some examples:

  1. TSV (Today’s Special Value): This segment introduces one item per day at an even more discounted price than the regular QVC price. TSV is typically broadcast at 0:00, 8:00, 11:00, 17:00, and 22:00. However, if multiple TSV products are featured on the same day, they may be broadcast at different times. Please note that TSV exists not only in Japan but also in other countries like the United States. Starting in 2019, the 0:00 recording is rebroadcast between 2:00 and 6:00. The inventory display is in real-time, allowing viewers to see the availability of products.
  2. TSV Day: QVC Japan sets specific days where all products broadcast throughout the day are offered at TSV prices. This allows viewers to enjoy discounted prices on a wide range of products.
  3. Today’s Plus: This segment started broadcasting on February 14, 2016, as a successor to HOTPick! It showcases products with special prices for the day. The catchphrase “When you meet, it’s time to buy” emphasizes the limited-time nature of the offers, encouraging viewers to take advantage of the opportunity.

These sale frames provide viewers with exciting opportunities to purchase products at even more affordable prices and enjoy exclusive deals throughout the day.


QVC Japan organizes special “event days” several times a month, typically on Saturdays, Sundays, and public holidays. During these event days, a specific genre is dedicated, and products belonging to that genre are exclusively featured throughout the day. This provides viewers with a focused shopping experience and allows them to explore a particular category in-depth.

On event days, Q SELECTION, a regular program that introduces selected products, is generally suspended. Additionally, the broadcast times of TSV (Today’s Special Value) may vary from the usual schedule. These changes in programming ensure that the event day’s theme takes center stage and offers a unique shopping experience for viewers.

In some instances, QVC Japan may venture out of the studio and conduct public broadcasts at various venues, such as Laforet Roppongi and Tokyo Big Sight. These off-site broadcasts add excitement and variety to the event days, creating a dynamic shopping atmosphere.

By organizing these event days, QVC Japan aims to provide viewers with focused and immersive shopping experiences, highlighting specific product genres and offering opportunities to discover new and exciting items.

Shopping navigator

A shopping navigator plays a crucial role in each program of QVC. They serve as facilitators, guiding viewers through the shopping experience and providing information and demonstrations about the featured products.

In the past, QVC used to have a webpage called “Introduction of Navigators” on their official website. This page contained messages and profiles of each navigator. Although the link to the page became broken and inaccessible as of December 2019, viewers can still find information about the appearance of navigators in the program guide.

Historically, the “Introduction of Navigators” page was last updated in August 2011, where it displayed details such as the birthplace and zodiac sign of each navigator. However, due to the broken link, the specific information about the current navigators may not be readily available on the website.

To stay updated on the appearance of navigators and their involvement in various programs, viewers are encouraged to refer to the program guide provided by QVC, which should contain relevant information about the shopping navigators for each show.

Broadcast media

QVC broadcasts through various channels and platforms. Here is an overview of the broadcast media associated with QVC in Japan:

  1. CS Digital Broadcasting (124/128 degrees east longitude):
    • SKY PerfecTV! Premium Service Ch.525: This channel provides high-definition broadcasting as a general satellite broadcaster under SKY PerfecTV Entertainment. It used to broadcast as QVC Satellite in standard definition (4:3 SD) until March 31, 2015.
  2. CS Digital Broadcasting (110 degrees east longitude):
    • SKY PerfecTV! Ch.CS161: This channel, operated by CS-TBS (TBS Television System), offers HD broadcasting. It switched from 4:3 SD to 16:9 full-size SD broadcasting on April 2, 2012. Previously, it used to simulcast the “C-TBS Welcome Channel” (Ch.CS160) until March 31, 2012.
    • The channel transitioned to high-definition broadcasting on September 26, 2018.
  3. 4K Broadcasting:
    • Ch.BS4K 221: QVC broadcasts in 4K on this satellite broadcaster channel. It started as “4K QVC” on December 1, 2018, as part of the left-handed BS broadcasting. This channel is the first core broadcasting platform for QVC, featuring pure 4K HDR content throughout the day.
  4. CS Retransmission Networks in BS Digital Broadcasting and Terrestrial Broadcasting:
    • BS12 Twelve: QVC is simulcasted on BS12 Twelve, featuring high-definition broadcasts. It airs from 8:00 to 16:00 and 22:00 to 2:00 on weekdays and with extended hours on weekends. The program was initially launched under the name “QVC” on December 1, 2007. Telops and some advertisements are adjusted to fit the 16:9 aspect ratio.
    • BS NTV: QVC airs on channel 141 of BS NTV, offering high-definition broadcasts from 7:00 to 8:00 and 17:00 to 18:00. The program started on May 10, 2010, and initially had the title “Q style” during the dawn zone (0:00-1:00). However, the dawn zone broadcast ended on October 1, and the program shifted to weekday mornings. A shop channel is also broadcast on this channel during weekends.
    • BS11: QVC broadcasts on BS11 from 18:00 to 19:00 on weekdays in high definition. It started airing on October 1, 2015, under the name “Q18.” The programming may include pre-recorded segments, and it also features a shop channel.
  5. Commercial 4KBS Broadcaster:
    • QVC is broadcast on several commercial 4KBS channels, including BS NTV 4K, BS-TBS4K, BS TV Tokyo 4K, and BS Fuji 4K. Some of these channels replace simultaneous broadcasting with 2K to provide original 4K broadcasts.

QVC has previously been broadcasted on other networks as well, such as TOKYO MX, but the specific details and schedules mentioned are subject to change.

source: wikipedia